Why are SaaS metrics different from traditional ones?

 Okay, we already understand that companies that operate in the SaaS market have differences from traditional companies. Even the way to make the brand profitable and have a healthy financial reality will change in relation to a common sales system. But how will this influence the measurement of results?


While many companies just try to push their products to consumers, in a SaaS business the return on investment is directly linked to the duration of the contracts. That is, the longer he stays with your product, the greater his profit. Therefore, your focus should always be on your customer ! The more successful he is, the happier he will be with his tool and the more profit he will bring to his company.


In this scenario, retaining customers is as or more important than winning new ones. Therefore, ensuring your satisfaction is a key strategy. As the cost of acquiring new consumers is high, loyalty is the best way out.

What Is Statement of Work (SOW)? How to Write Project SOW & Example!

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